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cash back Mobile app COUPON

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mY ROLE

Design Lead

Lead​ Designer

| Research | Ideation facilitation | IA optimization 

| UX design | Visual design | User interview |

| Design Iterative | UI implementation | UX measurement |

| Mentor intermedia designers |

Project goal

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Create a mobile first cash back coupon with a great and easy to use mobile customer experience.

Background

Customers want a digital solution for redeeming their cash back

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- CEMP Verbatim

Approach

Led a 3-day design sprint

Day 1

Understand 

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Customer Needs

  1. Understand why my reward balance has become zero.

  2. Tell me when I can expect the coupon.

  3. Get me my reward coupon sooner.

  4. Explain how can I redeem the coupon.

  5. Communicate what to expect after I have redeemed the coupon.

Journey Map

Day 2

Ideate & Storyboard

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Find common theme from storyboards

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Day 3

Sketch flow / test 

Sketch flow

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Hallway testing result

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Wireframes

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Different Entry points 

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FLOW

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Identify Reusable component

Build into our design system

Identify common theme from different features

Digital cash back coupon flow

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Credit limit increase flow 

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Same customer behavior

Share UI/UX

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Different feature use this component

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Project Overview

Transforming Complexity to Simplicity

  • Evolved from managing 8 distinct user flows and over 60 interface windows.

  • Reduced the need for 100+ clicks for single project data management.

  • Cut down 300+ hours of enterprise data operations.

The Solutions

An enterprise-grade, streamlined, all-in-one cloud service.

My Role & The Team

My Role:
Lead Product Designer

A Global Collaboration Team:
Principal product designer (Boston)
Revit Product Lead (Boston) 
Feature Product Lead (Boston)
Tech Lead (Boston)
Principal Engineer (Shanghai)
Sr and Intermedia Engineers (Shanghai)
Visual Designer (Shanghai)

 

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