Costco digital coupon

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Download Resume

cash back Mobile app COUPON

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mY ROLE

Design Lead

Lead Designer

| Research | Ideation facilitation | IA optimization |

| UX design | Visual design | User interview |

| Design Iterative | UI implementation | UX measurement |

| Mentor intermedia designers |

Project goal

Create a mobile first cash back coupon with a great and easy to use mobile customer experience.

Background

Customers want a digital solution for redeeming their cash back

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- CEMP Verbatim

Approach

Led a 3-day design sprint

Day 1

Understand

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Customer Needs

Understand why my reward balance has become zero.
Tell me when I can expect the coupon.
Get me my reward coupon sooner.
Explain how can I redeem the coupon.
Communicate what to expect after I have redeemed the coupon.

Journey Map

Day 2

Ideate & Storyboard

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Find common theme from storyboards

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Day 3

Sketch flow / test

Sketch flow

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Hallway testing result

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Wireframes

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Different Entry points

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FLOW

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MVP design delivery

https://capitalone.invisionapp.com/share/JG9R7KI7X32#/screens/211412471_Cashback_Coupon

Identify Reusable component

Build into our design system

Identify common theme from different features

Digital cash back coupon flow

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Credit limit increase flow

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Same customer behavior

Share UI/UX

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Different feature use this component

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