| Research | Ideation facilitation | IA optimization |
| UX design | Visual design | User interview |
| Design Iterative | UI implementation | UX measurement |
Who is our customers
Average credit score 439
A new grad looking to repair her credit.
Recently graduated with a degree in accounting. During school, she accumulated a lot of debt
She spent irresponsibly on her first credit card and is quickly realizing that she needs to fix this
With her new job, she’s hoping to turn her situation around so that she can buy a house in a few years
Need a chance to rebuild her credit.
Average credit score 733
A successful business owner and single father.
Runs a successful business as an electrician
He’s an avid Aspire Travel cardholder and has had the card since it first came out
Need suggestions to manage spend
18% click rate
Create a personalize and findable navigation system to help different segmented customer to achieve their financial goals.
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Our nAVIGATION VISION
Nobody reacted poorly to either concept A or B
From a usability perspective, customers were able to accomplish tasks in concept B slightly easier than A.