My ROLE

Lead​ Designer

| Research | Ideation facilitation | IA optimization 

| UX design | Visual design | User interview |

| Design Iterative | UI implementation | UX measurement |

​ 

aPPROACH

Who is our customers

PERSONAS

BUILD CUSTOMER

Average credit score 439

Julie

A new grad looking to repair her credit.

  • Recently graduated with a degree in accounting. During school, she accumulated a lot of debt

  • She spent irresponsibly on her first credit card and is quickly realizing that she needs to fix this

  • With her new job, she’s hoping to turn her situation around so that she can buy a house in a few years

FINANCIAL GOAL

Need a chance to rebuild her credit.

UPMARKET CUSTOMER

Average credit score 733

Nathan

A successful business owner and single father.

  • Runs a successful business as an electrician

  • He’s an avid Aspire Travel cardholder and has had the card since it first came out

FINANCIAL GOAL

Need suggestions to manage spend

pROBLEM STATEMENT

18% click rate

Create a personalize and findable navigation system to help different segmented customer to achieve their financial goals.

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Our nAVIGATION VISION

PRODUCT STRATEGY

IDEATION

Concept pROTOTYPE

cONCEPT A

cONCEPT B

Customer interview

  • Nobody reacted poorly to either concept A or B

  • From a usability perspective, customers were able to accomplish tasks in concept B slightly easier than A.

RESULT

feature adoption rate

28%up